Manager, Brand Communication & Sports Marketing

Purpose/ Mission:

To ensure positive development of adidas brand image SP/SS through brand concepts in key categories, to support sustainable and profitable market share growth in SEAPAC by providing effective and efficient communication of key messages across all appropriate communication channels. To improve brand health by achieving yearly NPS target.



(To be performed in alignment with global and regional guidelines)


  • Execute all the communication plans for country, including but not limited to PR execution, ATL, BTL, social media, digital and Sports marketing when needed
  • Collate and input country campaign plans and needs into SEA plans
  • Ensure global/ regional marketing guidelines are upheld during execution of concepts to local market
  • Strategize and Implement Brand Marketing Events
  • Reporting of country communication trends, including competitor analysis
  • Support Sales development by execution of appropriate brand communications support
  • Ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
  • Track and report on the Brand communication portion of the MWB
  • Ad hoc SEA wide projects



  • Follow up with involved parties within the e-marketing and communication process
  • Act as a business contact for external parties (agencies and suppliers)



  • To monitor all reports


Group competencies:

  • Influence Others
  • Result Orientation
  • Manage & Develop People
  • Manage Business Process & Project
  • Provide Framework for Performance


Functional competencies:

  • Effective control of advertising, media and online disciplines within the MWB
  • Positive indications in key brand tracking measures
  • Media plan efficiency


Professional background/ Experience:

  • 5 years experience with a mix of consumer and trade marketing
  • Media planning, digital marketing and budget tracking experience
  • High level of project management
  • Local market knowledge



  • University degree in business with marketing focus and ideally some exposure to sports or a university degree in sports with marketing focus or other exposure to marketing



  • Advanced competence with office suite of software



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Brand Communication & Sports Marketing

Brand:  adidas
Location:  Petaling Jaya
TEAM:  Marketing & Communications
State:  10
Country/Region:  MY
Grade:  28623
Number:  183825