Category Director, Running


Drive and provide consumer insights into the global commercial input process to ensure a relevant product range is created to meet local market needs. Take insights and execute a strategic assortment plan against the category vision and KPIs. Collaborate with CTC, and relevant cross functional teams to execute plan.. Deliver the GTM strategy for the US market and lead/manage the merch team to execute against the strategy..


Key Accountabilities

  • Obtain and deliver consumer insights into the global process to deliver local relevant product 
  • Own and deliver the NAM GTM strategy against global priorities and lead merchandising team to bring strategy to life.
  • Collaborate and align with Global on product range build, assortment strategy to create accountability.
  • Prepare the line for go to market excellence, including system, catalogue, and web text maintenance.
  • Ensure category and account objectives are met.
  • Develop ongoing marketing/product strategies.
  • Build assortment plans for the global region that provide clear product direction and information to the global product team and supporting departments
  • Develop category initiatives in order to meet key commercial goals.
  • Collaborate in preparing communication concepts for the category
  • Build market/retailer network to maintain trend and product awareness
  • Present ranges internally and externally (to key retailers)
  • Continually monitor and analyze product range and sales results to determine products that maximize profitability/productivity
  • Manage the process with effective communication and action steps in order to achieve margin, profitability, and acceptable inventory levels
  • Manages category resources, ensuring organizational efficiency through appropriate motivation, training and development of direct report(s).
  • Work with field marketing teams, as needed.
  • Track multiple projects from brief to retail purchase


Knowledge Skills and Abilities

  • Strong consumer understanding and ability to interpret insights against strategy
  • Excellent verbal and written communication skills.
  • Strong presentation and interpersonal skills.
  • Ability to provide merchandising leadership, including ability to manage/mentor team
  • A thorough understanding of customer markets and trends.
  • Strong analytical and planning skills.
  • Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
  • Ability to travel both domestically and internationally as needed.



  1. Four year college or university degree, preferably in Marketing/Business.
  2. Seven (7) years sports or other product marketing or related experience.
  3. Equivalent combination of education and/or experience may be substituted for degree.
  4. International experience preferred.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Category Director, Running

Brand:  adidas
Location:  Portland
TEAM:  Marketing & Communications
Country/Region:  US
Grade:  28623
Number:  185828